Pestakle × QERAT
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Pestakle × QERAT
●Field Guide N°01 · 04.26
Field Guide N°01 · QERAT 2026 · Production Roadmap · Updated 05.26

QERAT 2026,
charted.

A clear roadmap of how we get from this conversation to a finished campaign ready for 5–9 November. Six months of focused work, one Paris shoot day end July, one creative vision built together — phase by phase.

Target ceiling
~27,000€
First commitment
6,000€
Campaign launch
Nov 5–9

This week,
we begin.

We don't lock the full project budget in one go. We start with a focused creative phase — together, we explore the directions, the worlds, the tonal range that QERAT 2026 could live in.

Once a direction is locked, the rest of the production scope is built around it. The total may sit close to the target ceiling, or land slightly higher if the direction calls for it. No surprises — every step is transparent.

First step · This week
Phase I commitment
Creative phase.
6,000€
No VAT applicable · 100% on signature
Locks in 3 weeks of dedicated creative work: 2-3 distinct directions for the campaign, moodboards, narrative scripts, key visual references, casting references where relevant, and a final recommendation.

What you'll receive.

N°01 · Final deliverables
Asset 01
1×
Campaign film
~45 seconds · 9:16 reel format
Asset 02
1×
Teaser
15 seconds · 9:16 reel format
Asset 03
16·
Triptych key visuals
1 image split across 3 posts · hero stills · 4:5
Output 04
18·
Instagram grid
6 rows × 3 · campaign-ready feed composition
XVIII.Tri A
XVII.Tri A
XVI.Tri A
XV.Tri
XIV.Film 9:16
XIII.Tri
XII.Tri B
XI.Tri B
X.Tri B
IX.Tri C
VIII.Tri C
VII.Tri C
VI.Tri
V.Teaser 9:16
IV.Tri
III.Tri D
II.Tri D
I.Tri D

18 posts, one grid.

Our recommendation: 18 posts, no more. Enough to mark the event as a distinct moment in the feed without diluting the impact. 4 triptychs — each a single image split across 3 adjacent posts — create instant visual drama when your audience lands on the profile. The 2 video posts punctuate the rhythm.

Assets delivered progressively from Phase IV if you want to start posting early — the grid composition locked together during Phase V, ready for the Nov 5–9 launch.

Teaser · 9:16
Campaign film · 9:16
Solo key visuals · 4:5
Triptych · 1 image × 3 posts

Four pillars, one campaign.

N°02 · Approach
Pillar 01
I.
Creative direction.
Concept, mood, narrative. We build 2-3 distinct creative directions for the campaign, present them, and lock the one that resonates most with the QERAT brand world.
Held by Pestakle
Pillar 02
II.
Paris shoot.
One day in Paris, the QERAT pieces. Captured in a controlled studio environment with directorial supervision from Pestakle on set. The foundation everything else builds upon. We'll re-evaluate the final scope together once the creative direction is locked.
1 day · Paris studio · DOP-led
Pillar 03
III.
AI production.
Our hybrid pipeline. Real shoot footage extended, atmosphered, and multiplied through our in-house AI production layer. Four distinct universes, one consistent visual signature across all 18 posts.
Pestakle in-house pipeline
Pillar 04
IV.
Illustration & craft.
We bring in our partner studio — illustrators and animators who work at the intersection of fine craft and contemporary image-making. Their hand layered over ours: a campaign that feels both alive and singular.
Pestakle × partner studio

Where we're coming from.

N°03 · Reference work
Studio reel
Pestakle Showreel
A short cut through Pestakle's recent work — fashion campaigns, jewelry films, hybrid product shoots. Built end-to-end through our AI production pipeline, from concept to final asset.
2026 · Pestakle
Social campaign
Swarovski
Social campaign for Swarovski — wildlife adorned with crystal, every visual concepted and AI-produced end-to-end by Pestakle. The same agility we can bring to QERAT for content beyond the campaign film.
Motion key visuals · 2026 · Concept + full AI production Pestakle
Holiday film
L'Hôtel du Collectionneur
End-of-year greeting film for L'Hôtel du Collectionneur Paris. Pestakle led the creative direction; the motion graphics layer was produced with one of our partner studios — same approach if QERAT wants a graphic motion add-on.
2026 · Art direction Pestakle × motion partner
Product campaign
Sartoro
Hybrid product films for Sartoro — still product photography animated through Pestakle's AI pipeline. Atmosphere and motion layered onto e-commerce stills, the same hybrid approach we'd bring to QERAT.
Hybrid product films · 2026 · Pestakle
Spec ad
Gentle Monster
Speculative concept ad for Gentle Monster. Pestakle led the creative direction and AI production; illustration and motion graphics were produced with one of our partner studios — illustration layered on AI imagery.
2026 · Art direction + AI production Pestakle × illustration / motion partner

The roadmap.

N°04 · 5 phases · 6 months
May
Jun
Jul
Aug
Sep
Oct
Nov
I.
II.
III.
IV.
V.
I.
Phase I · Creative concept
Concept development.
We build 2-3 distinct creative directions for the campaign — including the narrative for the four universes. Moodboards, scripts, key visual references, casting references where the direction calls for it, and a final recommendation on which world QERAT should commit to. This phase is exploratory by design — it's where the campaign truly takes shape.
Moodboards Storyboards KV references Casting refs (if needed) Recommendation deck
May 26 → Jun 16
3 weeks
→ Direction lock
II.
Phase II · Pre-production
Production setup.
Studio booked, shot list locked, casting confirmed if the chosen direction calls for talent. Coordination of the QERAT jewelry shipment from Kuwait to Paris (handled on QERAT side with insurance and convoyage), styling fittings, and final shoot day briefing.
Shot list Studio booking Crew confirmation Styling fitting Casting (if needed)
Jun 17 → Jul 7
3 weeks
→ Shoot day locked
III.
Phase III · Paris shoot
One day, four worlds.
Studio shoot in Paris. The QERAT jewelry pieces captured in controlled lighting conditions with directorial supervision from Pestakle on set. We'll work to keep everything within the ~27k€ ceiling — if the chosen direction calls for models on set, the final figure may land slightly higher, re-evaluated together openly once Phase I is locked.
Live shoot day DOP-led capture Art direction on set Raw rushes archived
Jul 30 → Aug 1
1 shoot day
→ Capture complete
IV.
Phase IV · AI production & post
The four universes.
Pestakle's hybrid AI pipeline takes over. Atmospheres extended, environments composed, motion layered across all 18 posts. Assets delivered progressively — if you want to start posting early, we can release the first triptychs as they're ready. Campaign film and teaser finalized toward the end of the phase.
Campaign film 45s Teaser 15s 16 triptych frames 18-post grid Drip delivery available
Aug 4 → Sep 28
8 weeks
→ V2 approved
V.
Phase V · Final delivery
Ready for launch.
Master files delivered: campaign film and teaser in 9:16 reel format, all triptych key visuals export-ready, full 18-post Instagram grid composition locked, all original project files archived. Campaign ready for Nov 5–9.
Master files 9:16 + 4:5 exports 18-post IG grid Triptych compositions Project archive
Sep 24 → Nov 4
6 weeks
→ Nov 5 ready

The investment.

N°05 · Phased commitment

Phased, transparent.

The first commitment is small and focused — Phase I, the creative phase, payable this week to start work immediately. The full project budget is built progressively as the creative direction takes shape.

The figure on the right is a target ceiling we'll work toward together. Depending on the creative direction we lock in Phase I, the final scope may sit close to it or land slightly higher if the chosen direction calls for additional production means. No surprises — every shift is discussed openly before it happens.

Phase I — Creative concept · Due this week 6,000€
Phase II — Pre-production scoped post-Phase I
Phase III — Paris shoot (1 day) scoped post-Phase I
Phase IV — AI production & post scoped post-Phase I
Phase V — Final delivery scoped post-Phase I
Target ceiling ~27,000€
As QERAT is established outside the European Union, no French VAT is applicable on this engagement (CGI article 259-1). Phase I payable on signature. Phases II-V scoped together at the end of the creative phase, with payments aligned to milestones.

Pushing further.

N°06 · Optional add-ons
+
Motion graphics layer.
Custom motion graphics designed with our partner studios — typography animation, brand transitions, kinetic credits, animated logo treatments. An extra layer of craft on the campaign film and key visuals.
→ 5,000–10,000€ · estimate refined post Phase I
+
Brand system, end-to-end.
A unified visual world for every QERAT 2026 touchpoint — campaign webpage, print collateral (lookbook, invitation cards, press kit), event signage and kakémonos, email templates, stories design system, feed posts extension. One coherent identity, from invitation to post-event.
→ Scoped together
+
Extended usage rights.
Beyond digital, for OOH, print campaigns, broadcast, or regional / global deployment. Scoped according to media plan and territory.
→ Scoped on media plan
+
Volume content extension.
Our recommendation is 18 posts — a curated grid built for impact, not saturation. If you want to sustain a higher posting frequency over three months (50–60 posts), we can produce the additional content. Each extra visual goes through the same full post-production pipeline: retouching, colour grading, composition, format adaptation. Volume doesn't lower the standard — it extends the scope.
→ Scoped on volume
Handled by QERAT
Jewelry shipment Kuwait ↔ Paris and the associated insurance & convoyage on the day of the shoot.
Usage rights
Digital usage rights included in the base scope. Extended rights (OOH, print, broadcast, regional or global) scoped separately on request.
Revisions
Light revisions are included after we've validated the storyboards together — fine-tuning what's already in motion, not re-opening the brief. Larger revisions that require additional production means may be quoted separately, flagged openly and adjusted together.

What we need from you.

N°07 · To get started
To launch Phase I, we need the following from you — the sooner we have these, the faster we move.
Confirm Phase I
A go-ahead on Phase I — we send the contract and invoice immediately, work starts on signature.
Send creative references
Van Cleef & Arpels, Cartier, or any campaign, editorial, or world that feels right — links, images, anything. For each reference, add a short note on what draws you to it — a color, a mood, a feeling. It helps us understand your taste beyond the image itself.
Share collection details
The animals, themes, and decorative motifs. Key colors, materials, or visual signatures. Approximate number of pieces at the event.
Send early product images
Phone shots, e-commerce images, anything that shows the pieces — even imperfect. We start building moodboards right away.
Billing information
Exact company name, registered address in Kuwait, and Commercial Registration number (CR number — equivalent of a French SIRET).
● Ready when you are
Begin Phase I,
start now.
Confirm Phase I Discuss further
Pestakle Studio · contact@pestakle.com
Starting now keeps us on track for a Nov 5–9 campaign launch.