A clear roadmap of how we get from this conversation to a finished campaign by mid-July. Just over two months of focused work, one Paris shoot day in June, one creative vision built together — phase by phase.
We don't lock the full project budget in one go. We start with a focused creative phase — together, we explore the directions, the worlds, the tonal range that QERAT 2026 could live in.
Once a direction is locked, the rest of the production scope is built around it. The total may sit close to the target ceiling, or land slightly higher if the direction calls for it. No surprises — every step is transparent.
The 7 key visuals plus 2 video posts (teaser as opening drop, campaign film at the heart of the run) form a complete 9-post Instagram grid. Designed as a single coherent feed composition — readable as one editorial statement when QERAT's audience lands on the profile.
Layout above mirrors the final profile view — newest post top-left, oldest bottom-right. Final composition locked together with you during Phase IV.
The first commitment is small and focused — Phase I, the creative phase, payable this week to start work immediately. The full project budget is built progressively as the creative direction takes shape.
The figure on the right is a target ceiling we'll work toward together. Depending on the creative direction we lock in Phase I, the final scope may sit close to it or land slightly higher if the chosen direction calls for additional production means. No surprises — every shift is discussed openly before it happens.