The delivery

The film and the grids land on October 11–12, as planned. The grids come first, so you can start announcing. Small notes on a shot are still welcome after that: the film isn’t released on the 12th.

The invoices

Both went out to you, Abdullah and Razan: the production invoice (14,900 €) on October 1, sent by Jump, and invoice 10-2026-002 (16,600 €) on October 3, sent by Qonto. Neither reached your inbox, so they now sit on the hub, with what’s already paid, the updated breakdown and how to pay. Both are due October 16.Open the invoices →

The FOOH

It stays: it was already in production, and it’s the piece made to travel beyond your followers. You’re fine with the idea; what worries you is how it reads here. Your proposal: take it outside the venue, onto the mall itself, with the panther and the peacock overlooking the glass dome, the way Cartier did it. It works in principle. We confirm once we see the place.

The screens

A 15-second visualizer, made for the screens as a piece of its own rather than cut from the film, comes as a gift from us, on top of the FOOH, in two formats: vertical (9:16) and horizontal (16:9). Sizes close to those two are a simple crop, also on us: 1600×2864, the two 1080×1920 and 1366×768.

The other screen sizes

Two checks with the venue

The 6 × 4 m wall is listed at 1366×768: that’s 16:9, while the wall itself is 3:2, so one of the two figures is off. And on the L-shaped screen, we need to know where the corner falls.

A story template for the brands

Something the QERAT brands can post in their stories with their own pieces, built from the film’s world. You’d need it by October 20. We’re looking into it and will come back to you.

The episodes

We leaned too much on “the Villa Uno woman” last time. The episodes show what people feel at Villa Uno: its values, why it exists. Each episode is one face of Villa Uno, and a face isn’t always a person.

An experience sells like a brand

Jacquemus’ La Bomba only shows the bag in its last frame; the film would work the same with just the name. Villa Uno will speak that way: the world first, and we end on Villa Uno.

The format

You’d like the one-take film as the main video, with short episodes around it. The episodes: 5 or 6, 15 to 30 seconds each, up to 45 if a story needs it. The Game runs 18 seconds.

The one-take is its own production

It can’t be one of the six. A single continuous shot is one of the hardest things to pull off in AI, which is why we recommended it: it shows budget and craft, and people almost never see it done. It takes far more work than the episodes, so the budget shows it as its own line.

The voice-over

Optional. We decide it story by story; most of your references have none.

Behind the scenes

Possible without pretending we shot everything: real-looking phone footage on the impossible shots, like our Swarovski post. It works best as the opening hook of a video.

The garments

Website images are enough: the piece from several angles, plus a close-up wherever there’s detail. A brand with a single angle is harder to rebuild. We’ll send a short brief you can forward to the designers, like the one for the jewellery.

Filming for real

No studio, no casting. If a specific place or moment would look better filmed for real, we’ll tell you; any travel would be after November 9. We’ll also look at the place in Morocco you sent.

What we need from you

Villa Uno’s values, keywords and feelings: what people should feel there. The episodes are built from them.

The film

Like Tiffany with Anya Taylor-Joy: one imaginative world, released as short moments that stand on their own, then the full film. We keep in mind the built sets from your moodboard, the ones that feel made for real.

An identity to keep

Dream Expo doesn’t have one yet. We build a base you keep for years: logo, typography, patterns, colour palette and illustrations, along the lines of the Villa Uno file you sent. Then this year’s version, drawn from the campaign. The invitation is a must; boxes, bags or giveaways come as suggestions.

The grid

Two options. 18 posts: 6 videos, each with its reel cover, and 12 stills. Or 21: one more full row of three. Behind the scenes wasn’t in the base scope, so it comes on top.

Feed and stories

We keep the feed tight so it reads as a campaign. Daily reminders and brand mentions go in stories. Each campaign comes with our recommendation: how many posts, how many stories, and which posts are made for reach.

A template for the brands

Better than the usual transparent still, maybe in motion. If we find the right idea, it goes into the recommendation.

Villa Uno’s identity

Drawn from this year’s campaign: palette, patterns, illustrations, like the file you sent.

The branding

Done by our branding specialist, in parallel with the production, so the campaigns don’t slow down. Quoted as its own line.

10% off

When both campaigns go ahead together, with a signed agreement upfront: 10% off the total, the Dream Expo branding included.

References

When you send one, tell us what you like in it.

What comes next

The detailed deliverables and budget for both campaigns, very soon. You then sit with Abdullah and Razan on the concept, and we take it from there.