Fable I
The Twilight
where day and night meet
The panther rules the day, the peacock the night — and neither will yield. Only at twilight, the one hour they touch, do their gazes cross. From a shard of sun and a pearl of moon, the first stone is born.
Where power meets beauty.
Fable II
Two Realms
that meet through water
The panther reigns over fire and earth; the peacock over water and wind — strangers for centuries. Drawn by a light they had never seen, they lean over the lake that divides them, then dive. Their two worlds wed, and the first stone is born.
Where power meets beauty.
Fable III
The Pact
of three guardians
In the beginning, only silence and a blank page. Three guardians sealed an ancient pact: the panther lends her strength, the peacock his colour, the woman her light. The stone passes between them — forged, polished, revealed — until it becomes a carat: the seal of their pact.
Where power meets beauty.
Art Direction 01
The Orientalist Breath
Saturated flat colors, geometric Islamic motifs, paper grain, strong contrast. A symbolic, ritual universe — close to QERAT's existing visual DNA, elevated by motion.
Art Direction 02
The Light of the Tree
Soft 3D illustration, volumetric light, organic bokeh. A gentle, timeless magic — fireflies, halos, depth of field. The QERAT universe in all its enchanted softness.
Art Direction 03 · The Feed
Where the models live
A real face inside a 45-second myth breaks the spell — on screen, the guardians carry the story. So the faces live where they truly work: the feed. Each line is one image, cut by the grid into a triptych of three posts — editorial portraits, the maisons' pieces worn, built to stop the scroll.
One feed line = one triptych — a single image cut by the grid into three 4:5 posts. The feed runs on above and below.
FOOH · Optional add-on
Into the real world
Social content · FOOH
We composite the QERAT guardian — the tiger, the peacock — into real footage of public space: a boutique, a façade, a crowd, a conference room. Built frame by frame, it reads as if shot live. An apparition.
An optional add-on to extend the campaign on social. The guardians step out of the fable and into the street — realistic or illustrated, mixing the two universes. Scroll-stopping, shareable, unmistakably QERAT.
