Pestakle × QERAT
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Phase I, in render.

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Work in progress·Internal draft·First proposal
Pestakle × QERAT
Slide 01 / 15

Phase I · Creative Presentation · June 2026

The Birthof a Carat.

Pestakle × QERAT — where power meets beauty.

Prologue · 01

A campaign fades.A myth doesn't.

Last week we showed you a direction. Since then, we built the whole world around it — where it starts, how it works, how it ends.

Prologue · 02

Born opposite.Made one.

The panther rules fire and earth, the peacock water and wind. They think they're opposites — until each looks in the lake and sees the other looking back. Power and beauty were never enemies.

Prologue · 03

And all of it, insidea single carat.

The camera pulls back. The world, the guardians, the law — a reflection held in one stone, on one woman. Every QERAT carat carries the trace of that meeting. Where power meets beauty.

Art Direction · A

The two guardians, first treatment — flat, graphic, the line kept clean. Drawn the way the world you sent us reads. The panther holds fire and earth; the peacock, water and wind.

The Panther — direction AThe Panther
The Peacock — direction AThe Peacock

Art Direction · B

The same two guardians, pushed — gold-leaf rosettes on the panther, a deeper engraved trait grave on the peacock. More matter, more hand. Same world, one notch richer.

The Panther — direction BThe Panther
The Peacock — direction BThe Peacock

Art Direction · Sets & Environment

The two realms.

The panther's realm of fire and earth; the peacock's of water and wind — the two full-frame worlds the fable plays out in, built in one consistent hand.

Format

9:16 · environment plates

Status

AD 01 · first renders

The Panther
The Peacock

The Film · The Fable

The story, spoken.

0:00 / 0:47

The Film · Teaser

“Have you heard the legend of the first carat?”

It opens on a question. Then the film's move, reversed — instead of pulling out of the carat, we dive in. A few seconds inside the stone: the panther's eye, the peacock's feather, the lake. A glimpse of the world before it arrives — then, coming soon.

Format
9:16 · 15s
Role
Hook · pre-launch
Ends on
Coming soon

The Jewels · Four Houses

The pieces we'll film.

  • 01Bvlgari
  • 02Boucheron
  • 03Messika
  • 04Pomellato
“the serpent’s desire”

The Deployment · The Feed

One feed, two readings.

A feed reads bottom to top — so the story climbs that way too: the teaser anchors the foot, the film and FOOH crown the head. Two ways to fill the four rows between: by the four elements, or by the four movements of the fable, rising panther to carat.

Total
18 posts
Statics
14 · 4:5
Videos
4 · 9:16
Newest on top · the teaser anchors the foot

The Deployment · FOOH

Into the real world.

Social content · FOOH

We composite the QERAT guardian into real footage of public space — a façade, a vitrine, a crowd. Built frame by frame, it reads as if shot live.

Two FOOH built from the film's own assets. The guardians step out of the fable and into the street — scroll-stopping, shareable, unmistakably QERAT.

SocialMixed mediaViral
FOOH 01Retail apparition
FOOH 02City takeover

The Production · Five phases

From concept to November.

I
Creative conceptMay → Jun
Direction, fable, storyboard — this presentation.
Delivered
II
Pre-productionJun → Jul
Final pieces sourced, shot list locked, casting if the direction calls for it.
Next
III
Paris shoot30–31 Jul
Product macro shoot — the houses' pieces, filmed for real.
—
IV
Post-productionAug → Sep
Animation, compositing, grade, sound — the motion studio at work.
—
V
Delivery & launchOct → 5–9 Nov
Final assets, the 18-post rollout, go live.
—

The Deployment · What you receive

Everything in the campaign.

Creative direction · concept & ideation — Phase I, delivered6 000 €
1×Campaign film · 9:16 · ~45s
Two art directions developed
1×Teaser · 9:16 · 15s
Fable & narrative writing
14×Static key visuals · 4:5
Storyboard · 12 shots
2×FOOH · social
Product shoot · Paris · 2 days
Retouch · colour · sound design
Bilingual captions & posting calendar
Motion graphics studio Essential8 200 €
→Animation & illustration — the film's full motion architecture
→Jewel inlay & compositing — the textured craft pure AI can't reach
→2× FOOH activations — built to travel, produced in the same package
Essential to the quality the brief calls for — not an add-on.
Going forward29 200 €

Phase I · Locked

Where powermeets beauty.

Phase I is locked. Next, we move into production — the film, the feed, the launch.

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